Aug 16, 2026

WHADAFUNK x Stinky Socks: Do Your Own Thing

Two brands. One drop. All culture.

Some collaborations start with a marketing brief.

The good ones usually start with people recognizing something familiar in each other.

WHADAFUNK and Stinky grew up thousands of miles apart — one in New York, the other in Bulgaria — but the mentality behind both brands has always felt surprisingly close.

Make your own thing.
Build your own community.
Don't wait for permission.
And don't change who you are just because somebody finally starts paying attention.

That's where this collaboration started.

Bulgaria x New York

WHADAFUNK comes from the DIY world of New York streetwear, art, screen printing, and independent culture.

Stinky came from a group of friends in Bulgaria obsessed with snowboarding, skateboarding, art, music, and the communities surrounding them.

Different places. Different stories.

Same instinct.

Both brands were built from the ground up around the idea that what you create should represent who you are — not what the market expects you to become.

So when WHADAFUNK and Stinky came together, we wanted to make something that felt like both worlds without compromising either one.

Worldwide crew. Same mentality.

More Than Putting Two Logos Together

We've never believed that a collaboration should simply mean putting one logo next to another.

The product should tell the story too.

For the socks, WHADAFUNK created original hand-drawn artwork specifically around the Stinky silhouette.

The artwork wasn't designed separately and dropped onto a finished product. Every line and curve was considered around the longer upper band, the proportions of the sock, and the way the artwork would move when worn.

Underneath the graphics is the technical construction we've developed for Stinky: forefoot zone padding, elastic arch support, AEGIS® antibacterial protection, and Cool Cotton maX® moisture management.

A piece of WHADAFUNK art built around a Stinky sock.

Made to be worn, not framed.

And Then There Are the Tees

On the other side of the collaboration, WHADAFUNK did what WHADAFUNK does.

The T-shirts feature original hand-drawn artwork, individually brought to life through hand silk-screen printing.

Two-color print on the front.
Two-color print on the back.
Screen-printed inside tags.
100% cotton.

There's something we love about screen printing in a world where almost everything can be produced faster, cheaper, and in larger quantities.

It takes time.

It leaves imperfections.

It involves actual hands.

That's exactly the point.

DIY Since Day One

The phrase DIY gets used a lot.

For us, it isn't an aesthetic.

It's how brands like ours came into existence.

Before the collaborations, international retailers, events, and global communities, there were simply people making things because they believed those things should exist.

Printing shirts.

Making snowboard videos.

Drawing graphics.

Organizing events.

Building brands without knowing exactly where they would lead.

That's the culture that connected WHADAFUNK and Stinky in the first place.

And it's the culture we want to keep supporting.

Because you don't build culture by following it.

You build it by making something of your own and putting it into the world.